Find Out The Deadly Truth Behind Iodized, Kosher, and Commercial Sea Salt!

‚Äč"Salt So Good... Your Heart Will Thank You"

Brought to you by Ava Jane's Kitchen

Colima Sea Salt™

100% All-Natural, Unrefined, Handmade,

Hand-Harvested Sea Salt

From The Cuyutlán Lagoon

Colima, MX

"Salt that's good for you? I don't believe it," I said. "And you can actually enjoy salt again? Outrageous!"

"What's more... it has over 80 essential minerals and it's good for your heart?!"

Believe me. I was skeptical too.

It didn't help that it was the most delicious, delightful salt I've ever tasted. Coarse, crunchy and moist at the same time. When you eat it, it pops. It has bite, but doesn't linger. It doesn't overstay it's welcome.

And all it takes is one pinch. A few grains. Five or six at most.

In short, it was like no other salt I've ever had in my entire life...

I was on my way up to San Blas for a day of surfing with a bunch of families, when I saw the fruit stands by the side of the road.

Stands with pineapple, jaca, mango, papaya, bananas, sugar cane candies... and sea salt.

"My go-to salt for nutrient-rich flavor without overpowering foods. One pinch transforms everything from wild-caught fish to steamed kale, which makes Colima Sea Salt™ a mainstay in my kitchen."

JJ Virgin

NY Times Best Selling Author

"The Virgin Diet"

But Isn't Salt Bad For You?

That’s what I thought too... at first. I was worried I was falling in love with something that would slowly, silently kill me.

But then I did some serious research. And what I discovered astounded me.

We’ve all been told salt causes high blood pressure, cardiac disease and heart problems.

In fact, the U.S. Department of Agriculture (USDA) says its worse than fats, sugar and alcohol!

So they must have the science to back that up right?

Well, here’s where it gets strange.

They don’t.

I’ll tell you all about it in a moment. But first, let me tell you about myself.

The Town of Sayulita
And My Surfing Addiction

I’m John Cawrse

(pronounced “coarse” like “coarse sea salt”).

For the longest time, my wife, daughter and I have vacationed in the small town of Sayulita -- on the Pacific coast of Mexico. It has a small population of 2,500 or so residents, many, American expats.

So it has a small community, family-oriented feel. But the real reason we came down every winter were the two surf breaks right in town. Everyone surfs around here... whether you’re six or sixty.

There's also a beginner's sandbar that makes gentle waves. Not too big, not too crowded. It's perfect for kids just starting to learn.

I love surfing... as you can tell.

And one of the reasons why I love surfing is... the waves are real.

It’s not theory. It’s not some concept. It’s not abstract.

You can’t control the waves. You can’t make the waves happen. The wave is what it is and you must ride it , you can’t pretend that it is something else.

That sounds deep and philosophical, I know.

But while out on the ocean the other morning, I was thinking about these things... thinking about the “scientific research” on salt.

I am sure you have read plenty of articles on how a high salt diet is bad for you.

Here is the other side of that coin...

The TRUTH About Salt Being
"Bad" For Your Heart

In a New York Times exposé, bestselling author Gary Taubes dug into the “research” on salt.

Back in 1972, the National Institutes of Health introduced the National High Blood Pressure Education Program to help prevent hypertension.

Problem was -- there were no “meaningful experiments” done yet. There were only two scraps of research.

One, based on observation, noticed that certain groups of people who ate very little salt had virtually no hypertension.

That’s great, right? But these populations also didn’t eat a lot of other things. Like sugar, for instance. So it doesn’t actually prove anything.

The second piece of research was based on an animal lab test. Rats were fed a lot of salt and got high blood pressure.

Thing is, Jeremiah Stamler, a leading cardiologist from the inside, even admitted later... (In both 1972 and 1981), the data was “inconclusive and contradictory” and “inconsistent”.

But that’s not the worst of it...

Another "low salt" cardiologist by the name of Graham MacGregor was once caught saying the poor research was nothing more than “a minor irritation that causes us a bit of aggravation.”

In other words, they’re all saying, “We don’t know if salt is really bad for you, but let’s keep the lie going because we’ve been telling it for too long now.”

To this day, the people behind the eat-less-salt campaign have stuck to their guns.

And here’s what they don’t want you to know...

This is where it gets stranger...

Eating too little salt actually causes heart health problems!

It’s hard to believe, I know. But it’s true.

You see, outside of the USDA and FDA, scientists around the world didn’t really pay attention to the “salt-is-bad” campaign.

In one European study in 2011, scientists followed 3,681 subjects from Belgium, Poland, Netherlands, Italy and Czechoslovakia over eight years.

They discovered a lower sodium diet actually led to increased cardiovascular-related deaths!

The study appeared in The Journal of American Medical Association (JAMA). It was ignored.

But it wasn’t the first time JAMA reported something like this.

Another salt-related study a few years before had subjects from Canada, Ireland, Germany, England, the Philippines and even the USA.

They followed them between November 2001 - March 2008. The results were the same. A lower sodium diet meant increased congestive heart failure (CHF).

Too Little Salt May Actually
Cause Heart Disease!
The Truth Is...
Our Body NEEDS Salt

Salt, in its most basic form, is sodium and chloride. Sodium is an essential mineral. Our body doesn’t know how to manufacture sodium by itself. Sodium keeps the fluid levels in our bodies balanced. From the water in our cells, to our blood pressure... to our lymph nodes.

Without salt, our heart cannot contract normally, which would damage our valves.

Chloride, on the other hand, keeps our acid-base balanced. It helps stomach acid, raises our pH levels and aids in absorbing potassium.

In short, salt regulates a lot of things in our bodies.

There’s a reason why we’ve eaten salt for thousands of years.

There’s a reason why we put patients on an IV saline solution when they can’t drink fluids. (Our blood is 0.9% salt).

There’s a reason why it’s in our genetic makeup to crave salt.

But somehow, the USDA has turned salt into public enemy number one at our dinner tables.

But Before You Start Pouring
Salt All Over Your Food...

John Cawrse

An Annoying Lack of Proof...

Now, I know I just told you how thin the research is on salt being “bad for your heart” but don't take that as a license to pour salt all over your food.

Moderation is the key. When you use salt, use just enough, not too much, and make sure it is the best salt you can buy.

But there’s another side to this story.

You see, most salts are bad for you. In fact, they’re downright poisonous and toxic to your health.

But here’s the funny thing. When I say “most”, I’m talking about iodized table salt, commercial salt often labeled as “sea salt” and even... kosher salt.

In other words, the salts you get at the grocery store or supermarket.

You see, most big brand salts you see in the store are refined. (And they taste like it too!)

How Many Toxins Are You Willing To Put In Your Body?

Problem is -- anti-caking agents have ingredients which may be toxic to your body. Just take a look at their scary-sounding names: sodium ferrocyanide, ammonium citrate and aluminum silicate.

Now, the government has deemed these chemicals "safe to eat"... and they're low in toxicity...

The same government also says it's safe to put Red #40 and Yellow #5 in our children's cereal too. And as we know, many ingredients deemed safe in the past (like cigarettes), were called unhealthy later.

Why do the big name salt makers do this? In two words: “shelf life.” In one word: “profit.”

What’s more -- the FDA allows them to have as much as 2% of your table salt be anti-caking and free-flowing agents!

But that’s not all...

Ready To Try A Bag
Of Colima Sea Salt™ Risk Free?

And it also became clear to me, great salt is hard to come by in the U.S. Most of them are found in gourmet stores. Overpriced. And frankly, hard-to-find in most parts.

I was having dinner with my friend Geordie and his family one night. He was another expat, but he had moved down to Sayulita four years before me.

When I brought up the idea to import Colima Sea Salt™ directly to American homes, he loved the idea. We decided to go into business that night.

That’s how the “Salt Revolution” began. Over a dinner of good salsa, good cerveza and of course, good salt. That  evolved into today's "Ava Jane's Kitchen".

And now, I’d like to share my very first product with you. As you can easily guess, it’s Colima Sea Salt™.


How To Tell

If Your Salt Is Refiend

As you read this, we’re shipping out our latest harvest.

And as such, we want you to have the best possible price. So right now, our 1/2 lb. bag of Colima Sea Salt™ is just $25. 

Wait, that's not good enough. Order today and I'll give you a bag for just $12.49 with FREE shipping and handling.

Why am I giving away my salt, what's the catch?

The answer is easy. I have other great products that I know you will love (avocado oil, spice blends) but I want to earn your trust first. No sneaky subscriptions, no hidden fees. 

Just $12.49. That's it!

But here’s something else.

Colima Sea Salt™ is more powerful in flavor than your typical table salt.

Where recipes are calling for a full teaspoon of salt... you will only need a few pinches of Colima Sea Salt™.

So if you did the math, Colima Sea Salt™ is actually not that much more than iodized table salt. 

A pinch is all it takes. And a pinch won’t cost more than a few pennies.

Of course -- your satisfaction is my highest priority.

That’s why, you’ll be getting...

Ava Jane's Kitchen

"Fall In Love With This Salt Or Get Your
Money Back" Lifetime Guarantee

But You Must Hurry...

As I had mentioned, there’s only a limited supply each year. The migrant Aztec salineros work hard between February and late May... sometimes stretching into early June if we’re lucky with the weather.

That’s a total of sixteen weeks. In May, the rains fall or the winds are too strong. In other words, it’s near impossible to make salt.

Colima Sea Salt™ is made with loving care during this brief season.

So there’s only a limited supply each year and it always sells out.

We have recently received another batch, and would like to ensure your name is on one (or a few) bags before we run out.


Yours healthfully,

John Cawrse, founder of Ava Jane's Kitchen

P.S. I never quite finished my Sayulita story. You see, a few months back, my wife and I decided to go “all in” and move to this lovely town.

What finally made us do it is the Costa Verde International School, a non-profit school that expat parents started here.

The student body is an even 50/50 mix of International expat and local Mexican children. We provide scholarships to some of the locals and give their children new opportunities.

It’s great. The classroom size is no more than 18 kids per class. It goes up to grade 9, and we’ve attracted some amazing teachers and students.

The reason I bring this up is to let you know that a percentage of each bag of Colima Sea Salt™ goes straight into the Costa Verde scholarship fund.

Personally, I think this salt should win a Nobel peace prize for all the good it does.

Just try one bag. You’ll love it...

Out-of-the-blue, I remembered my friend, Lina. She's a foodie from San Francisco. And when I had told her I was living in Mexico for a month, she said, “Try the salt. The ones they sell in white burlap bags.”

That's when I abruptly stopped the car -- to my family’s surprise. I said to my wife, “Let’s get some salt!” She smiled and said, “OK.”

After tasting just one pinch of “Colima Sea Salt”, I was sold.

And I knew right away, I needed to share this salt with as many people as possible.

In fact, I sent a few bags to some friends. Here’s what they had to say...

The worst part is -- some of them have caught on to America’s “health craze” and now put the “sea salt” label on their boxes.

But it’s all just a marketing ploy. Commercial “sea salt” may come from the sea… the question is -- has it been refined?

Now, you may also be wondering -- what’s wrong with “99.7% purity”? Isn’t that good?

That’s something else I discovered.

When you strip salt of its minerals... and you eat it, your body doesn’t “get it”. Trace minerals interact with one another, sometimes in ways that can trigger imbalances. Too much of one can cause or contribute to a deficiency of another.

Your body doesn’t know how to use it properly.


Copyright © 2018 Ava Jane's Kitchen All rights reserved. 

Terms of Service, Privacy Policy and 

Links to Studies.

This product has not been evaluated by the FDA and is not meant to cure, treat, or prevent any diseases.

Never undertake any substantial changes in your diet or exercise patterns without first consulting yourphysician, especially if you are currently being treated for any medical conditions.

Our Customers Love Our Salt!

When I first heard about this salt, I was a bit skeptical. Being a big foodie and having a mother who writes cookbooks for a living, I thought I knew everything there was about sea salt. When I got my first bag, I was SHOCKED at how good it was. So much so that I threw out all the other sea salt we had and refused to use anything else. Last week, I started to panic when I realized we were down to a few spoonfuls. Just received my second order. This stuff is amazing! Thank you guys!

Michael K. - San Diego, CA

"Wow. I hadn't expected to be able to discern a difference. I can't stand the taste of salt as-is (makes me pull the "eww" face) but your salt, I could lick off my finger with rasied eyebrows and a head nod. It tastes so naturally real - like it comes from the earth and not off a canadian sidewalk in winter. Thanks!"

Colette K. - Toronto, ON

"As the owner of an organic food business I really appreciate what these guys are doing. Where our food comes from matters - a lot. And these guys get that. The quality is 2nd to none."

Anthyony C. - Columbus, OH

"having been a long-time user of the Celtic Sea Salt brand, ..I'm a convert! I fiond it to have a better taste and a softer texture. And knowing that its locally harvested and helps the local community insted of a big corporation is a plus."

Kevin W. - Dallas, TX

Thank you all for doing what you do. I am on my second bag of this fine, magnificent sea salt! I actually purchased a second bag before I had finished the first one! I cannot express the satisfaction this salt product brings to my fiancé and I's dinners each night. It has brilliant flavor that immediately captivates your senses. Its robust flavor leaves no doubt as to the the superiority of this product versus the rest. And after checking out the production process of this salt I became even more proud to support its origins and more appreciative of every splendid grain of Colima Sea Salt I have purchased. My many thanks to you all!

Erick A. - Chicago, IL

"Typically I use the Himalayan variety so at first I was a bit skeptical. But, this stuff rocks! No pun intended. it's got a smooth yet complex taste and the size and texture is perfect for both direct consumption, cooking or finishing."

Lawrence L. - Denver, CO

"The Colima Sea Salt has a very nice/rich flavor that compliments our meals without the need for added sauces, ...I appreciate the quality of the product and the level of service. We will order again."

Darsie C.- Haines, AK

Received my order of salt last week and I have to say its amazing. It tastes so different from the sea salt you purchase at the market. And like you mentioned you don't have to use as much. I'm a big fan! Thank you.

Georgianna M.- Suffolk County, NY

"I am extremely fussy about food. I have tried many salts. Yours is UNBELIEVABLE. My husband and I had grass fed burgers for dinner last night with your salt. AMAZING! Thank you for making this salt available."

Judi S. - Buffalo, NY

One Small Pinch
Is All It Takes

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UPDATE: I now have salt in stock. My salt is harvested just 16 weeks a year. Because of the scarcity of our supply all orders are limited. Offer only available in the U.S. to new customers. 

Order yours today.

The catch? The scientists gave them sixty times the amount of salt any normal human would ever eat. That’s the equivalent of almost TWO CUPS of salt every day!

And based on that -- those two very weak studies -- the USDA and FDA declared: “Salt is bad for you!”

But the real kicker is...

National Health and Nutrition Examination Survey is a government-run health survey.

Over the last 30 years, they’ve found that higher sodium diets are not associated with elevated blood pressure.

Instead, it’s when you have not enough minerals (like sodium) that you end up with higher blood pressure!

In fact, studies have shown that low-salt diets can increase the risk of heart attacks by 400%!

Bad Salt

Refined Iodized Table Salt

99.7% Sodium Chloride

Stripped of Natural All Minerals

Mined From The Earth

Anti-Caking Agents Added

Ava Jane's Kitchen

Colima Sea Salt™

7.02% Less Sodium Chloride Than Refined Salt

80+ Healthy Minerals Your Body Needs

Feel Good Supporting Traditional Artisans

Natural Flavor Makes Your Healthy Food Taste Better

Not Good Salt

Commercial "Sea Salt"

99.7% Sodium Chloride

Stripped of Natural All Minerals

Harvested by Machine

Anti-Caking Agents Added


Can Refined Salt Kill You?

Isabel De Los Rios

Certified Nutritionist and Creator of Beyond Diet

"I love flavoring food with something that's not only delicious, but also great for my health. When I use Colima Sea Salt™, I notice an incredible difference in the taste of my food."

Read What This Customer Said:

"Wow. I hadn't expected to be able to discern a difference. I can't stand the taste of salt as-is (makes me pull the "eww" face) but your salt, I could lick off my finger with raised eyebrows and a head nod. It tastes so naturally real - like it comes from the earth and not off a Canadian sidewalk in winter. Thanks!"

Colette K. -Toronto, ON

After my visit to the Cuyutlán Lagoon saltpans, I wasn’t just sold on Colima Sea Salt. I was sold on the salineros, what they were doing and how they were doing it.

I wanted to support their work.

Search For Answers Send Us A Message

After my visit to the Cuyutlán Lagoon saltpans, I wasn’t just sold on Colima Sea Salt. I was sold on the salineros, what they were doing and how they were doing it.

I wanted to support their work.

Quite simply, if you don’t fall in love with Colima Sea Salt™ the first time you taste it -- send it back for a full refund. 

In fact, just send back the bag and keep the salt. It’s our gift to thank you for trying our salt.

And please, take your time with cooking, tasting and enjoying our salt. There’s no 30, 60 or even 90-day deadline. This guarantee is lifetime.

We know that if you love Colima Sea Salt™, you’ll order it again.

Fall In Love With This Salt Or Get Your Money Back

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So if our body needs salt to live... but table salt, commercial “sea salt” and even koshering salt has toxins in it... what’s left?

Simple. We go back to how salt was made 150 years ago -- before it became industrialized.

We eat unrefined sea salt made the way it was meant to be.

Now, you may be thinking that “unrefined sea salt” means gourmet and hard-to-get.

I can assure you none of that is the case. At least, not with “Colima Sea Salt”.

As part of my business, I go down to the Cuyutlán Lagoon saltpans in Colima once in a while. I like to visit the salineros (salt farmers) who make Colima Sea Salt.

Interesting Note: These saltpans are the very same ones where the Aztecs traded for their salt over 500 years ago... even before the Spaniards arrived.

The salineros (salt farmers) are an interesting group of people.

They are migrant working families. (You can only make salt in Cuyutlán between February and May, before the rains come).

They are entrepreneurs. (They get paid for the amount of salt they produce).

And they are, as they say, “salt-of-the-earth” people.

The salineros showed me around their eras (saltpans), and how they made the salt.

Making salt the traditional way -- handmade, caring and all-natural -- is a long, arduous process. (You can read more about it in the sidebar).

And at the end of the day, I held a deep appreciation for the salineros and their work.

Salt That’s Actually
Good For You

A Day In The Life Of A Colima Salinero

Every night, the salinero (salt farmer) wakes up at half past midnight when the camp is pitch dark...

Click Here To Read The Rest Of The Story

Claim Your 50% Off plus FREE Shipping Today! 


How is your salt harvested?

Our salt is not made from ocean water like many other sea salts. It is made from rain water that has percolated down through an ancient dry salt lagoon, dissolving minerals along the way. Then, we pump the saline water to the surface to be evaporated in the hot sun.

How is your salt different from Himalayan Salt?

Himalayan sea salt comes from the Khewra salt mine in Pakistan. It comes out as a rock, hard and dry. For this reason, it must be ground very fine otherwise it’s like eating a rock. Our salt is moist and soft. It can be ground between your fingers and gives a satisfying crunch and an explosion of flavor to your food.

What is the difference between refined table salt and your unrefined sea salt?

There is a huge difference between table salt and unrefined salt. Table salt has been broken down with heat and then put back together, minus any minerals. This is so the salt company can sell it to chemical companies for the production of plastic and other chemicals. It's 99.7% NaCl in that form. Then, they add some anti-caking  agents and send it to your grocery store shelf.

Your salt seems expensive.

Salt has historically been the most valuable commodity in the world, so considering you're getting a product from thousands of miles away produced naturally by hand, the price isnt really as expensive as it seems.

Is this a subscription?

No, it is not. While I offer other products as subscriptions like my Avocado Oil and Spice Blends, this salt offer is not a subscription. There are no surprise charges or future orders. You will have an opportunity to purchase more salt at a discount after the sale.